Crafted a collection story and composed product descriptions for an Athangudi-inspired nose-pin collection for MOOKUTHI – an artisanal nose ornamental brand. My words ensured that the product descriptions not only convey its visual allure but also evoke an emotional connection, making the collection a truly remarkable experience for potential patrons. These descriptions along with being informative content, also contributed significantly to elevating the overall marketing strategy of the collection.


  • Copywriting
  • Product Descriptions
  • Campaign Strategy
  • Storytelling

*All images and graphical representations are the intellectual property of Mookuthi.